Etiket arşivi: ingilizce yazışma teknikleri eğitimi

Poor Writing Skills Are Costing Businesses Billions

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More and more businesses are requiring employees to take remedial writing training

Communication is an essential skill for any business, but what’s shocking is how much time and money businesses are spending each year to bring employees up to a basic proficiency level. Writing seems to be one of the skills requiring the most remedial training.

College training: writing gaps persist

It appears that even a college degree doesn’t save businesses from the effects of poor writing skills.

How can businesses spot weak writers early on in a modern workplace that requires employees to send daily emails, write reports, and present at meetings?

Spotting weak writing skills and training employees

Employers are already being proactive about weeding out poor writers from the hiring process.

One of the first places  poor writing skills can be spotted is within the resume and cover letter. For those who do make the cut, some employers are asking potential hires to complete a writing exercise during the interview process to evaluate writing skills before an offer is made.

For current employees whose writing skills need work, training still seems to be the answer. While expensive, most companies can’t afford writing errors that might cost them business in the long-run.

How to Write Effective Content in English

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Effective content is writing that engages and -most of all- achieves your business goals, such as closing sales, getting appointments, etc. It’s the content that people actually willing to read.

 

  1. Write for your target audience, not for yourself. Use the language they understand and address what’s important to them (more than what’s important to you). Speak to them and their needs. Provide answers to questions or concerns they may have.
  2. Stories are more interesting and memorable than cold facts and figures. Write like the human being you are, not like a business robot.
  3. Focus on headings.Eighty percent of people read all the headlines, whereas only 20 percent read all the content on a page. Know that regardless of how good your content is, most people will scan it quickly, hunting for what they want. Make the hunting easy with great headlines.
  4. Summarize any important points or conclusions right at the start of a page. In case people stop reading there, they can still get the idea of it.
  5. One page = one focus. After someone reads any page, what should he or she do? Be clear about the next step through forms, links, buttons, or any type of call to action. Examples: Buy your product, sign up for your mailing list, read another related article, or leave a comment. Pick one next-step action, but not all of them.
  6. Don’t focus on selling. Honesty works, as does teaching or simply explaining how something works. Focus on the benefits to your audience, not on the features.
  7. Become a curator, not a collector of words.Edit, Edit & Edit. Cut as much as possible. Bother only with getting your point across clearly.
  8. Provide proof. Can you back up your claims with testimonials? Use case studies, real-world examples, success stories, or even embedded tweets from your audience that praise your work/product.
  9. Be 100 percent technically correct. No grammar issues, passive voice, or spelling mistakes.

The most important point is: Write with true passion for what you do.Show your enthusiasm for how your business helps your customers. Show your readers why you care about them and they’ll care about what you do in return.